About THe Project

A pop up ad to highlight Pernod Ricard’s personalized gift sets.

Each Christmas, Pernod Ricard offers gift sets, personalized engravings and custom barrels. To highlight this offering, I created a pop up ad for them in collaboration with their marketing team.

I chose photography from their Christmas gift giving guide to place their top shelf offerings on display. I kept the text area simple so that the offer was straightforward and the spirits on the bar had plenty of space. The bar scene puts the viewer in mind of holiday parties and festivities.