APRICOTLAW || CREATIVE DIRECTOR
the greatest hits
The Formula
Great Imagery
My team scouts for photographers in each clients city. Whether it’s a someone our client has worked with before or someone new, we provide a photography guide to ensure the shots we need to portray our clients in a way that builds trust for potential clients.
The Vision
The most important parts of the design process is getting to know the client. Our initial design call helps us get ahold of what they stand for, how they want to be perceived and their target client. From there, we get to work creating something completely custom and unique to the firm.
The Development
When I joined the ApricotLaw, the same theme and code were used over and over again. This lead to bloated code, boring designs, and slow page speed. It was my mission to ensure that each client’s site was unique to them and was coded from scratch to ensure our SEO team had good bones to work with.